Net Words: Creating High-Impact Online Copy
||Author: Nick Usborne|
List Price: $16.95
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Publisher: McGraw-Hill Trade (26 November, 2001)
Sales Rank: 8,215
Average Customer Rating: 4.4 out of 5
Customer ReviewsRating: 4 out of 5
worth a read
This broadly covers online copywriting. Nick does his best by speaking to "you" much the same way as your copy should.
He also does a great job of showing you examples of good vs bad in the different writing attributes he teaches througout the book. The only part of the book which looses focus in my eyes is when he speaks of why the copywriter needs to write the copy. I felt like he was making a sales pitch for all copywriters. Other than that it was one of the best internet books I have read.
Rating: 5 out of 5
Personal Copy Sells Online
This book takes an idea that should be perfectly obvious to online copywriters, but is so often overlooked, and shows how and why personal copy sells better online than in your face marketing. Usborne contends that online is different than print, but sees how training in one medium can prepare you for assignments in the other. A definite must read--and it goes by so fast.
Rating: 4 out of 5
Words are the answer
Being the lead creative at a web consulting company in Japan I've noticed a lot of the problems the author mentioned about putting appropriate importance on good copywriting for the web. His advice has helped me a lot to keep my copy human, energetic, and infuse it with unique attitude. Avoid the corporate speak! Most importantly his advice about getting to know the user's voice in order to communicate in a convincing way. The same kind of book should be written for design! This is a great book for any designers, management and copywriters alike.
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