The Auction App: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth
||Author: Leland Harden, Bob Heyman|
List Price: $27.95
Our Price: Click to see the latest and low price
Publisher: McGraw-Hill Trade (16 April, 2002)
Sales Rank: 379,633
Average Customer Rating: 4.67 out of 5
Customer ReviewsRating: 3 out of 5
Too basic but full of examples and references
This book is too basic if you're counting on it to earn big bucks. It does touch a few aspects of opening a online auction business - finding the right marketplace, marketing, etc. However, the lessons are too basic which I think most of us already knew it without reading this book.
The biggest benefit of this book is lots of examples & reference. About 1/3 to 1/2 of the book is case studies, resources/reference. So you're already know how to run online acution business but just lack of information, this is it. If not, better look somewhere else.
I only recommend this book to people who know about online auction business but just don't have time to collect information themselves. This is an easy solution.
Rating: 5 out of 5
Increase Profits: Small or Large Companies
Harden does it again. Mr. Harden, the Internet Marketing expert and author of "Net Results" and "Net Results 2" (books that set the standard for setting up company web sites and THE primer of Internet Marketing), has focused on the niche, but growing, Internet segment of Auctions. Whether you're a "consumer buyer," the owner of a "Mom & Pop" store (who might sell trading cards, comics or antiques) or the Sales executive of a manufacturing company who needs to move excess inventory, everyone can learn how to make auctions build revenue and increase the customer base for their enterprise. With the Internet, and company, large or small, can gain worldwide attention (and business) through advertising their products via various auction sites. From one-time customers those companies can now develop on-going relationships and referrals. Thinking of starting your own home-based business? Look at what you can advertise and sell via Internet auction sites. Did I mention the minimal cost of auctions "advertising" vs. the more traditional forms of newspaper ads, yellow pages, direct or co-op mail, etc.? Harden leaves nothing out. Auctions provide one of the most cost-effective marketing media available; lower cost marketing = greater profits. As a Vice President of a sizable regional company, I'm glad I've got "The Auction-App" on my "refer to again and again" book shelf.
Rating: 5 out of 5
Up to the next level
If you're a small company (or maybe an eBay Power Seller) auctioning online, this book can take you up a level. Also a good book for medium to large companies that want to use online auctions to establish another selling venue and to gain new customers.
· Starting an eBay Business for Dummies
· The Perfect Store: Inside eBay
· Making Markets: How Firms Can Design and Profit from Online Auctions and Exchanges