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CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time
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Author: Paul Greenberg, Don Peppers, Martha Rogers
List Price: $29.99
Our Price: Click to see the latest and low price
ISBN: 0072224169
Publisher: McGraw-Hill Osborne Media (16 May, 2002)
Edition: Hardcover
Sales Rank: 299,785
Average Customer Rating: 4.77 out of 5
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Customer ReviewsRating: 5 out of 5
Very Good Reading - even for small business crm interest
This is an excellent book for those interested in understanding the strategy behind CRM.
Rating: 5 out of 5
Great tehnology review
This is the bible for defining what CRM is, and is not, as well as categorizing all the technology offerings and giving good advice as to how to choose the right technology. I also read "CRM For The Common Man" by Russ Lombardo and thought it was a great precursor to CRM at the Speed of Light. CRM For The Common Man describes how to plan your CRM strategy up front, while Greenberg's book takes you to the next steps involving the technology. A great pair.
Rating: 5 out of 5
What a great education!
This book was truly one of the greatest educational books I've read. Whether it was intended for this or not, I don't know but what a great business overview of what CRM is as a whole. Paul's ability to simplify and his great sense of humour makes this book easy to read, easy to understand and was actually one of the most fun and informative books I've read in awhile. If your looking for a great understanding of CRM with a book that is hard to put down, this is the one. I can't wait for his second edition!
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