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E-Commerce
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Author: Jeffrey F. Rayport, Bernard J. Jaworski, Jeffrey Rayport
List Price: $124.65
Our Price: Click to see the latest and low price
ISBN: 0072465212
Publisher: McGraw-Hill/Irwin (03 November, 2000)
Edition: Hardcover
Sales Rank: 246,838
Average Customer Rating: 3.67 out of 5
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Customer ReviewsRating: 1 out of 5
Obscure and too expensive
As a professor of ecommerce I think that the authors have unnecesarily obscured a subject that deserves a better prose and a more logical thread of reasoning.Theirs is a text written for other academicians and contributors to the HBR, not for students, unless they are candidates to a very high academic degree. ...
Rating: 5 out of 5
Much more than eCommerce
This book is about much more than eCommerce. It is the handbook for doing business in the "New Economy". I have taught ecommerce courses in several universities and am familair with most of the titles avialable on this subject: none of them even come close. Read and study this book now before the competiton does.
Rating: 5 out of 5
The Bible of E-Commerce Strategy
Comprehensive and clear. A must read for anyone serious about winning in the E-Commerce space.
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