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The E-Commerce Book: Building the E-Empire (2nd Edition)
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Author: Steffano Korper, Juanita Ellis
List Price: $44.95
Our Price: Click to see the latest and low price
ISBN: 0124211615
Publisher: Morgan Kaufmann (16 October, 2000)
Edition: Hardcover
Sales Rank: 228,632
Average Customer Rating: 4 out of 5
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Customer ReviewsRating: 1 out of 5
Very disappointing...
Huge mistake, I bought this book before reading any review about it. I thought the mistakes and issues people were talking about regarding the 1st version would have been fixed in this 2nd edition. Well, I guess this 2nd is as bad as the 1st one. Anyway, it's about all the aspects of e-commerce but really really really lacks any kind of depth. It's 100% superficial, pure common-sense and is honestly, indeed, a waste of money. I could have said there are quite a lot of useful links, but when you see they still refer to USweb/CKS, that became marchfirst maybe 2 years ago, and that actually went bust a few months ago... forget it! And one more critic: it sounds like Steffano and Juanita have some problem with their ego... really, forget this book...
Rating: 3 out of 5
Superficial technical detail & occasional platitudes
This book is really for beginners, esp. their attempts at providing a technical underpinning for a successful e-business. While it provides a broad overview, it really offers very little depth and occasionally seems misguided. For example, even though this is a revised 2nd edition that supposedly uses the "lessons learned" over the 2000-2001, the book advocates decidely pre-mania philosophies such as the all important "first-mover advantage." We have seen time and time again in the internet space how first-mover advantage is an overrated goal, especially when it is achieved by sacrificing clean plans for infrastructure. Where is eToys now? Furniture.com? Ironically, they have a table of approximately a dozen search engines including Yahoo, Excite, HotBot, Lycos, and Infoseek... but Google.com, a dominant engine started in 1998, isn't even mentioned or in the table! Guess first-mover advantage wasn't that important in the search engine space.
Rating: 5 out of 5
For aspiring entrepreneurs and business managers
With the recent and continuing shakeup of the dotcom companies, and the continuing rapid expansion of traditional businesses into e-commerce operations, Steffano Korper and Juanita Ellis' newly revised, updated and expanded second edition of The E-Commerce Book: Building The E-Empire continues to be an outstanding, "user friendly" source of information for aspiring entrepreneurs and business managers to the processes of sales and marketing on the Internet, including customer service, supply chain management, and the technology underlaying and making possible electronically based business transactions of goods and services. The E-Commerce Book is very highly recommended reading for entrepreneurs, sales and marketing professionals, business owners and managers, corporate executives, as well as the business school student.
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