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CRM Automation
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Author: Barton J. Goldenberg
List Price: $39.99
Our Price: Click to see the latest and low price
ISBN: 013008851X
Publisher: Prentice Hall PTR (01 February, 2002)
Edition: Paperback
Sales Rank: 130,610
Average Customer Rating: 4.58 out of 5
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Customer ReviewsRating: 3 out of 5
Okay, but not great
As a primer I got this book, Jill Dyche's CRM Handbook and John Freeland's The Ultimate CRM Handbook. While you probably could use all three to get a full understand of a very broad topic, I personally found the other two to be more insightful.
Rating: 5 out of 5
An excellent reference
This is an excellent reference, I have not been able to put it down. In fact, I have interrupted my John Grisham novel to finish CRM Automation
Rating: 5 out of 5
This is the most comprehensive CRM book that I have read.
I've been in the CRM industry for more than 10 years and have read nearly all of the books that exist on this topic. Barton Goldenberg's CRM Automation book is the best one on the market today. Unlike other CRM authors Barton Goldenberg has extensive CRM implementation experience and this is what differentiates his book from all the others. The guy has been in the trenches and he really knows what he is talking about! He shares his vast knowledge with the reader in a clear, concise way. No fluff, just valuable insight. Key points are driven home one after the other.
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