Instant Winning Strategies for the Online Economy

Author: Steve Kirchoff, Stephen Mendonca
List Price: $39.99
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ISBN: 0130179086
Publisher: Prentice Hall PTR (15 December, 2000)
Edition: Paperback
Sales Rank: 503,237
Average Customer Rating: 4.4 out of 5

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Customer Reviews

Rating: 5 out of 5
Interesting, useful, and informative
At a time when the global economy is changing so rapidly, a book like this is extremely helpful in synthesizing information about the emerging face of e-commerce. Economists, CEOs, and small business owners will all find this book very useful and informative. Instant presents a very straightforward summary of what it takes to succeed in this new marketplace, and its accounts of the real-world experiences of successful businesses are very instructive. Anyone with even the slightest interest in e-business would consider this a must-read.

Rating: 5 out of 5
Using InstantAdvantage To Your Advantage
As a technical writer and editor, I wade through many many technical documents each week. In InstantAdvantage, I found the pertinent facts about e-Commerce easy to locate, easy to understand, and easy to apply. I highly recommend this book to any individual or company wishing to implement a smooth e-Commerce business application.

Rating: 5 out of 5
Review by Dan Wise, Bandera, Texas

Instant Strategies for the Online Economy

By Steve Kirchoff and Stephen Mendonca

Finally, a book for business decision-makers about e-commerce that avoids the hype and hysteria of so many of the current books covering the same ground. Instant is a provocative book with the basic tenet that the world economy has changed forever with the introduction, assimilation and immediate exploitation of the Internet for business. To survive in today's new economy, a company must not only adapt, it must reinvent and align itself with the forces that are driving the global marketplace.

There are, thankfully, no get-rich-quick promises or doomsday prophecies in the book. Instead, Kirchoff and Mendonca present a reasoned and rational thesis that Instant Advantage may be achieved by those who understand the new rules of engagement, who can embrace change as opportunity, whose enterprises are customer-centric, and who create value by optimizing the supply chain and by building new alliances. They note the huge risks involved in reinventing the enterprise-risks that are superseded only by the risks of not reinventing the enterprise.

The authors describe the firestorm that swept international markets in April, 2,000, which consumed $2.1 trillion in NASDAQ stock values, left corporate managements shaken and investors not knowing where to turn. The book proves once again that, no matter what the touchstone is--in this case, the digital economy--companies that ignore the axioms of sound business practices do so at their own peril. New rules of engagement are required by the online economy, but they don't replace the classic concepts of successful business: product, price, promotion and place--or channel synergy--as well as customer service and fulfillment.

What is required for survival in the new economy is an appropriate balance between established business practices and the implementation of today's Information Technology. The central theme of Instant is that the successful integration of IT and business will create the real business winners of tomorrow.

Although rich in business theory and market savvy, this is fundamentally a practical how-to book for the corporate executive who wants to compete effectively in the new digital economy. Put simply, Strategies for the Online Economy, lays out key concepts of how to plan for success in a digital economy, where the winners are those who are capable of constantly creating Instant Advantage for customers, themselves and their partners in times of tumult and rapid change.

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