eCommerce: Formulation of Strategy

Author: Robert Plant, Robert T. Plant
List Price: $29.00
Our Price: Click to see the latest and low price
ISBN: 0130198447
Publisher: Prentice Hall PTR (28 June, 2000)
Edition: Paperback
Sales Rank: 61,540
Average Customer Rating: 4.25 out of 5

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Customer Reviews

Rating: 4 out of 5
Great book to read when starting an ECommerce site.
This book is very informative on starting an ECommerce site. I especially like the instruction it gives on PLANNING the website and strategy beforehand. The book also discusses the important elements of creating a website, one being Top Management buy in.

Rating: 4 out of 5
eCommerce another powerful channel
The book is excellent but misses out on highlighting the really big successes that established brick and mortar companies gain by adding the Internet as part of their multi-channel marketing, distribution,manfacturing and design and development activities of products and services.

These multi-channel organizations will do 80% of the eCommerce on a global basis. The author should come out with a sequel with a lot of case studies of the incredible success stories of multi-chanel organizations use of Internet technologies.

Fred Held
CEO Site-Tuners, Inc.

Rating: 1 out of 5
I knew Dr. Robert T. Plant
I personally have met Dr. Plant, and I would never have purchased this book if it wasn't required for this class. Dr. Plant last worked in industry almost 20 years ago, and has spent those years in an academic silo. He's certainly no expert, and this book is evidence of it. As someone who has actually implemented e-business solutions for a number of large companies, Dr. Plant's 'ideas' are worthless in the real world. This book is more marketing hype and 'internet bubble' dreamery than reality. Save your money. (And if you are forced to take his class, try to get out of it.)

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