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Essential Guide to Knowledge Management, The: E-Business and CRM Applications
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Author: Amrit Tiwana
List Price: $34.99
Our Price: Click to see the latest and low price
ISBN: 0130320005
Publisher: Prentice Hall PTR (15 December, 2000)
Edition: Paperback
Sales Rank: 89,463
Average Customer Rating: 5 out of 5
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Customer ReviewsRating: 5 out of 5
Review from an Experienced Marketing Manager w/ an MBA
This book is a must read for any Executive through manager in a company that is entertaining a CRM implementation. The book covers many helpful hints and constructs that will help save time, money, and human capital. In today's business climate of collaborative solutions pitched by the major competitors (SAP, Siebel, PeopleSoft, J.D. Edwards, etc.), many of their software offerings, solutions, and web sites are geared from their perspective. It's not too hard to get lost in all of their jargon. This book shows the other side--from an business point of view--to implementing a knowledge CRM business strategy. The book covers how to evaluate people for the team and progress throughout the project. The tables throughout the book are outstanding as they compare, contrast, list critical success factors, metric measurement, audit questions and methods, etc.
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