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E-Marketing (2nd Edition)
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Author: Judy Strauss, Raymond Frost
List Price: $66.70
Our Price: Click to see the latest and low price
ISBN: 0130322644
Publisher: Prentice Hall (15 December, 2000)
Edition: Paperback
Sales Rank: 98,630
Average Customer Rating: 4.17 out of 5
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Customer ReviewsRating: 5 out of 5
Marketing viewed from multiple angles.
I enjoyed the read becuase it wasn't the 1-man point of view like most books contain. It was a discussion from multiple angles and multiple points of view that lets you come out with your own perspective once you've read it.
Rating: 4 out of 5
Good Book
This book was part of our Internet Marketing Class.The book is very detailed and a must read for all Marketing Students and Professionals.
Rating: 5 out of 5
Valuable to read
E-commerce is a hot issue. This book gives us lots of marketing concepts and it is valuable for marketing students to read. Also, it is helpful for those who are interested in doing business in the Internet. For example, how to market your products and service effectively via the net.
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· Principles of Internet Marketing
· Advertising on the Internet, 2nd Edition
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