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Marketing Engineering: Computer-Assisted Marketing Analysis and Planning (2nd Edition)
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Author: Gary L. Lilien, Arvind Rangaswamy
List Price: $124.00
Our Price: Click to see the latest and low price
ISBN: 0130355496
Publisher: Prentice Hall (08 January, 2002)
Edition: Hardcover
Sales Rank: 71,073
Average Customer Rating: 3.71 out of 5
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Customer ReviewsRating: 5 out of 5
Great Book
This Book has provided many useful tools.
I'm not sure what book the previous ratings are referring to - because this one wasn't published until 2002.????
Rating: 5 out of 5
Great!
Simply simple for all. The guide to the marketing-based world
Rating: 4 out of 5
Excellent educational material, good software and study case
This is a very good book which illustrates some classical marketing model, with the help of software. I strongly recommand for marketing researcher and student.
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