Seven Methods for Transforming Corporate Data Into Business Intelligence

Author: Dhar, Stein
List Price: $29.95
Our Price: Click to see the latest and low price
ISBN: 0132820064
Publisher: Prentice Hall (06 December, 1996)
Edition: Paperback
Sales Rank: 31,956
Average Customer Rating: 4.4 out of 5

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Customer Reviews

Rating: 5 out of 5
Revealing the Practical without Being Sidetracked by Gee-Wiz
In my college days, I really got into exotic/fun stuff like Fuzzy Logic, Expert Systems, and Case-Based Reasoning. I read lots of books that delved into some author's view of the subtle nuances of some technical refinement or another. I even fancied myself as knowledgeable about Genetic Algorithms and published a research paper on the topic. [Yes, I'm a really exciting guy.] Since then I've come to appreciate that none of these "fancy" methods is perfect and they all have their strengths, weaknesses and best applications. The strength/contribution of "Seven Methods..." is that it rises above the Gee-Wiz details (many of which have come and gone) and instead takes a results oriented approach that summarized where each approach would best succeed in a practical business setting. It has consistently placed in the "top ten" of data-mining reviewers' lists and I think it will continue there for years to come because of this high-level/practical perspective. Each chapter illustrates an alternative data-mining approach using simple/tangible examples. The book ends with seven nontrivial and real world case studies to further illustrate how corporations have come to apply these methods to make (or save) real money.

Rating: 1 out of 5
Do not buy this book
This book is not intended for line of business managers that want to really gain insight from data.

It goes into stuff that does not really apply to business needs: brain simulation, neural networks, artificial intelligence. Also, most of the data transformation/usage examples are shallow.

Wien, Osterreich

Rating: 5 out of 5
Bringing AI Down to Earth
Excelent Book! The book is well writen in real world language (fortunatelly) and is not for researchers, but for IT and business men. Its content is useful since the first page till the last one. As the authors say, they were asked for the need "to bring the technology down to earth without losing its essence". In fact, bringing IT down to earth (or to business environment) is a difficult task in a world full of one-legged professionals with IT expertise OR business expertise (who knows IT expertise AND business expertise in the same person?) "Seven Methods" shows how to build bridges linking academic to IT and business world. Congratulations for the authors for this brilliant work!

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