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Online Market Research : Cost Effective Searching of the Internet and Online Databases
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Author: John F. Lescher
List Price: $19.95
Our Price: Click to see the latest and low price
ISBN: 0201489295
Publisher: Addison-Wesley Pub Co (03 October, 1995)
Edition: Paperback
Sales Rank: 90,465
Average Customer Rating: 3 out of 5
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Customer ReviewsRating: 1 out of 5
This is a 1995 book, out of date. Amazon should be ashamed
Anyone looking for the latest information about online market research should look elsewhere. I bought this book from amazon, and when I sat down to read it, I was dismayed to see how out-of-date it was. For example, recent advances in online survey research are not covered.
Rating: 5 out of 5
Good general purpose research handbook for online sources.
Many research texts for business and the social sciences discuss secondary research sources. However, most, if not, all texts written in the past few years have had their chapters on this important subject invalidated by the the explosion of resources on the World Wide Web. Online Marketing Research is an excellent book to augment research texts used in academe or outdated research methods used by most businesses. The author also points out though that many of the "paid" resources such as Dialog, Nexis and Lexis, etc. still offer the highest quality information. This book is well worth the modest price. Dave Wagner
dave@wagners.com
http://www.wagners.com -- Internet Marketing Resource Page
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