Killer Content: Strategies for Web Content and E-Commerce

Author: Mai-lan Tomsen
List Price: $34.95
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ISBN: 0201657864
Publisher: Addison-Wesley Pub Co (05 April, 2000)
Edition: Paperback
Average Customer Rating: 4 out of 5

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Customer Reviews

Rating: 4 out of 5
Solid introduction, but only an introduction
I was a little bit disappointed in reading this book because I was interested in understanding not only the value models for web content itself, but also the strategies and pathways needed to take a content provider into being a web content provider. This book doesn't go in-depth into organizational issues involved in web content, although it does start to hint at the problems by talking about fitness for certain models and the bias of some of the extant CMS environments.

However, what the author does well is to draw together information about the different models of business-to-consumer value exchanges and present it in an easy-to-understand manner. It might well be something I would recommend to a client who was coming in fresh to the online environment. The examples are weakened, unfortunately, by the rather spectacular fall of some of the sites who were defined as doing it well-- but I think that's a problem many books pre-2001 are going to have.

The book is divided into sections on concepts and strategies and provides specific value exchange models for a number of well known content sites.


Rating: 5 out of 5
Absolutely Essential Content Information
As a web content developer, I found the this book both inspiring and well thought out. Throughout this book one finds extremely valuable insights, excellent, real-world examples of Killer (and horrid) sites, and compelling logic behind finding the best value exchange for your site to create a loyal customer base.

I found it extremely difficult to put this book down. It is well written, interesting, and thought provoking. Mai-lan Tomsen is to be commended for producing such an excellent work!


Rating: 4 out of 5
Good introduction, but no clear decisive answer.
This was a good introduction into the exploration of how content is organized for the consumer on the Web. I consider it a introduction because the depth to which the author takes us is a little shallow.

This is not meant to be a definitive answer book. The author does not claim to give you a step-by-step guide for you to follow in order to learn how to create "killer" sites. Rather, once you read his book you will understand your options as a web designer and be able to choose the best way to display a sites content given any circumstances. This book is designed for business to user content management, not B2B.

I have used this book in my classes when I lecture to my students regarding web design techniques. It is a good book for someone just looking into content management, and worth trying out.

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