Before & After
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Author: John McWade
List Price: $24.99
Our Price: Click to see the latest and low price
ISBN: 020179537X
Publisher: Peachpit Press (01 December, 2003)
Edition: Paperback
Sales Rank: 3,824
Average Customer Rating: 5 out of 5
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Customer ReviewsRating: 5 out of 5
McWade Gathers all the Before & Afters in one BIG book
In case you didn't get this, this book is built from years of newsletter and publication ( ads, flyers, business cards, etc) design in the mighty Before & After magazine.See: http://www.bamagazine.com/ for a taste and some free goodies. The design examinations here are thoughtful, well-reasoned and thorough from choosing colors to all-important voicing of typeography. This book is also much cheaper than buying all the back-issues of the magazine. The new design and format do a great job of presenting the designs. Jim, Before & After subscriber since issue one
Rating: 5 out of 5
John McWade is a genius...
and this is his first book.John knows how to teach design better than anyone I've ever met (or could even imagine!) He understands the leverage points and he has an innate sense of what is good and what's not. I've been subscribing to John's newsletter for five years (and bugging him to write a book for 4) and I can't tell how pleased I am that it's finally done. Move that mouse finger quick! Buy a copy. You won't regret it. Seth Godin
Author and wanna-be designer
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