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Utopian Entrepreneur (Mediaworks Pamphlets)
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Author: Brenda Laurel
List Price: $14.95
Our Price: Click to see the latest and low price
ISBN: 0262621533
Publisher: MIT Press (01 September, 2001)
Edition: Paperback
Sales Rank: 97,035
Average Customer Rating: 4.75 out of 5
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Customer ReviewsRating: 5 out of 5
Looking Homeward
I don't work in the tech industry but a friend of mine referred this book to me. Laurel's message is significant to anyone interested in the betterment of planet earth. In a scant 100 pages she speaks volumes to those up against the wall that divides commercialism and art.
Rating: 4 out of 5
Great Quick Read from an Important Game / Media Designer
At its heart, Utopian Entrepreneur is a Purple Moon post-mortem -- what can be learned from the life and death of Rockett Movado, the spunky heroine of the Purple Moon games. Born from concerns about the technological gender gap, Purple Moon sought to build a suite of games based on solid research. Why didn't more girls play games? What are the differences in how girls and boys approach digital media? How might designers create interactive digital entertainment that would appeal to girls? Purple Moon spent months on these questions, interviewing and surveying thousands of girls. Educators, game designers, media theorists, gender scholars, or anyone looking for a good cocktail party quote will find some of these facts fascinating. Girls don't mind violence as much as a lack of good stories and characters; girls are more likely to blame themselves for computer failure than boys are. Good, useful stuff.
(...)this little gem is a bargain. As the initial book in MIT's new Mediawork pamplet series - "zines for grownups", Utopian Enterpreneur offers concise prose, compact design, and short segments that make it perfect reading for between meetings or waiting at the airport. The unique layout helps break up the text and enrich the reading experience. Pulling off such a personal book is not easy, and the graphic design definitely contributes to the book's success. At times though, the interplay among images, space, and type feels superfluous failing to add nuance or underscore the meaning of the text.
Checking it at just around 100 pages, Utopian Entrepreneur is so readable and engaging, that I only wished Laurel had more space to share more of her experiences at Purple Moon and lessons learned from the past twenty years in software design. Whether it's expanding this book, starting a new company, or helping invent a new digital industry, I, for one, am eager to see what she does next.
Rating: 5 out of 5
Well worth reading
Like Nathan, I also know Brenda well, so my endorsement has a bias--but so does everything I say. This is one of the most enjoyable *business* books I've ever read. Not because it's short. Not because it's extremely well-written. But because it's honest, it's real and it's heartfelt. Brenda's not the type to populate her pages with catchy slogans and new paradigm models. Instead, she shares what it feels like to be an entrepreneur trying to do the right thing and make money at it. Her voice is humble, her perspective is fresh and funny, and her message is well worth considering.
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