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E-Commerce: Business, Technology, Society, Second Edition
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Author: Kenneth C. Laudon, Carol G. Traver
List Price: $101.00
Our Price: Click to see the latest and low price
ISBN: 032120056X
Publisher: Pearson Addison Wesley (15 August, 2003)
Edition: Hardcover
Sales Rank: 45,518
Average Customer Rating: 4.75 out of 5
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Customer ReviewsRating: 4 out of 5
Good!
I am reading this book as part of self-studies to understand more about business issues, especially e-commerce.The book is good. Though I paid dearly for it ($97.00), I now think it is worth it all. Do not hesitate if you need a good book on e-commerce. All the best!
Rating: 5 out of 5
Start e-Commerce here !
This book is the best one on e-Commerce written so far. The logical sequence followed in the book draws the reader into each chapter, and at the end one learns even the complicated topics effectively and efficiently. If you know nothing about e-Commerce, or consider yourself a guru in the field, you need to buy this book as a valuable future reference. Nothing to say about the online supplement of the book, which includes lots of links for those who need further research.
Rating: 5 out of 5
College Professor
I teach several E-commerce Courses at a University. I am using this book in an introductory E-commerce course in a graduate MBA Program. It is great! It covers e-commerce from A to Z. It contains case studies for all of the chapters to give practical experience to each of the topics as well as well described and graphical presentations of the material. I highly recommend this book either for personal study or for course study of e-commerce.
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