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Inside Yahoo! Reinvention and the Road Ahead
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Author: Karen Angel
List Price: $27.95
Our Price: Click to see the latest and low price
ISBN: 0471007935
Publisher: John Wiley & Sons (April, 2002)
Edition: Hardcover
Sales Rank: 268,460
Average Customer Rating: 4.44 out of 5
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Customer ReviewsRating: 3 out of 5
Very Informative but lacks analysis
The author has used her sources effectively to delineate the Intenet boom and its subsequent fall, by describing Yahoo's growth from a Stanford trailer into a media company. She has captured the frenzy of the late 90's and takes the reader through the numerous accquisitions and investments in Silicon Valley. At the same time the book is an overkill with the excessive information provided and at times reads like an encyclopaedia with figures thrown in liberally. The fact that Yahoo hasn't cooperated with the author is evident in several places. Overall its a good read
Rating: 3 out of 5
A competent job, but lacks real insight
Like many other writers about technology companies, Karen Angel has simply read a lot of newspaper and magazine articles about the company, interviewed some knowledgeable outsiders (key insiders did not cooperate with her) and organized the resulting material in chronological sequence. If, like I, you are interested in learning the basic facts about Yahoo!, this book will suffice, but don't expect anything in the way of new revelations or searching analysis.What comes across is a group of relatively bright young computer nerds who happened to be in the right place at the right time, decided that they were the Christ, and imploded from their own greed and hubris, professing all the while their personal integrity. Urrrppp!
Rating: 5 out of 5
Highly Recommended!
Inside Yahoo! presents a blow-by-blow chronology of the birth, ascension and downfall of a company that - in terms of business model and stock price - was the archetype of the '90s dot-com. Readers will be hard pressed to identify any relevant fact or event from the life of Yahoo! overlooked by author Karen Angel. What is missed however, is meaty analysis: Did the hubris of Yahoo!'s founders contribute to the company's reversal of fortunes? Angel doesn't speculate. Nevertheless, we from getAbstract recommend her book for its comprehensive recounting of a business tale that truly captures the essence of the Internet boom.
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