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International Technical Communication : How to Export Information about High Technology
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Author: Nancy L. Hoft
List Price: $44.99
Our Price: Click to see the latest and low price
ISBN: 0471037435
Publisher: John Wiley & Sons (April, 1995)
Edition: Paperback
Sales Rank: 102,638
Average Customer Rating: 4.5 out of 5
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Customer ReviewsRating: 5 out of 5
A textbook for the localization professional
More than a writer's guide, though it provides that service admirably. Hoft covers the entire localization process, with model projects that include essential milestones (reviewer signoff on terminology) and costing guidelines. She provides a solid discussion of the potential cultural hazards of hasty localization, far beyond the facile "Don't use white in China, 'cuz they associate it with death!!!" layer. And Appendix C, the Resources list, is worth the price of the book.If I were going to assign a single book to every project manager, marketing manager, and documentation developer involved in global marketing, this would be it.
Rating: 4 out of 5
The bible for international technical communications.
Our consulting staff has recommended this valuable publication to many of our clients over the years. It provides a step-by-step process for creating effective international technical documents in electronic, printed, graphic and verbal formats. It is easy to understand and use. Communicating technical information worldwide is critically important to the success or failure of any international marketing program. Securing this book is wise business investment. John R. Jagoe, Director, Export Institute
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