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Data Mining Techniques : For Marketing, Sales, and Customer Support
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Author: Michael J. A. Berry, Gordon Linoff
List Price: $60.00
Our Price: Click to see the latest and low price
ISBN: 0471179809
Publisher: John Wiley & Sons (27 May, 1997)
Edition: Paperback
Sales Rank: 59,590
Average Customer Rating: 3.37 out of 5
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Customer ReviewsRating: 1 out of 5
Too many words and little content
This book is very difficult to read. The authors say very little in hundreds of pages. I was looking for more content. The data mining techniques are explained in detail, but they are very difficult to understand. Perhaps this could also be because I am new to data mining. This is definitely not a book for someone looking for a quick introduction to data mining.
Rating: 1 out of 5
Too Much about nothing ....
Verbose-Very Basic-Filled with unnecessary jargon, why?
Rating: 5 out of 5
great explanation for data mining concept
although I am a mathematician, this book would be unbored for me. it was written clearly, everybody that is interested in the concept of data mining can easily understand it. there is no so much complexity. Especially the link with the marketing was constructed strongly, I wanna advise this book for the business analysists, statisticians and marketers and ....
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