Web Metrics: Proven Methods for Measuring Web Site Success
||Author: Jim Sterne|
List Price: $30.00
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Publisher: John Wiley & Sons (15 June, 2002)
Sales Rank: 18,279
Average Customer Rating: 4.8 out of 5
Customer ReviewsRating: 5 out of 5
Excellent Book For Those With SEO Responsibilities
As a Search Engine Optimization (SEO) Specialist I found this book to be an excellent resource to clarify the differences between website traffic analysis, search engine optimization and tracking business success metrics. I like to drive home to my employer that we need to focus on the goals of our sites and define our own metrics as to what success means. My interest is always, "How will this increase sales?"
This book makes very clear which numbers matter and why, including web traffic, sales and marketing. I especially like the focus on "actionable" intel: metrics are great but what do they tell us to DO differently? How will this give us a competitive advantage? What does it tell our sales people?
I recommend this book for newbies as well as pros. If you're a pro there is so much in this book that there has to be something new that will help you compete. If you're a newbie you will soon be talking like a pro. Career advantage. It is written so anyone can understand it in a kind of Dr. Phil tone. I also like that it uses examples from all sizes of companies instead of just telling me how Amazon and EBay did it - like we're all in that league.
There is a lot of information here, it will take you a while to read it. No I did not find every chapter riveting but I seldom find that in any non-fiction book. Many times however I put the book down, weighed the insights provided against how we do things presently and pondered how I could convey the points to the marketing department. If I can give the sales force an edge we all win.
Rating: 4 out of 5
insightful and informative
Sterne does a good solid job of presenting material nicely. He also talks about the important stuff. Sterne explains What to measure, how to measure it, when to measure it, but not why (i.e. what is the significance of measuring this particular metric?). Overall a real eye opener regarding web metrics and their importance in the overall value chain of the internet experience and success of the site.
Rating: 5 out of 5
Everything You Need to Know
A complete how-to book to determine the success of a Web site. Sterne clearly explains how to use metrics to quantify business goals. The tools, services, and techniques for measurement described in the book will be helpful for any e-business or other company with an Internet presence. A must-read.
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