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Internet World Guide to One-To-One Web Marketing (Internet World Series)
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Author: Cliff Allen, Deborah Kania, Beth Yaeckel
List Price: $34.99
Our Price: Click to see the latest and low price
ISBN: 0471251666
Publisher: John Wiley & Sons (March, 1998)
Edition: Paperback
Sales Rank: 11,919
Average Customer Rating: 4.33 out of 5
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Customer ReviewsRating: 5 out of 5
Excellent introduction how to establish web strategy
This book is an excellent introduction in the establishment AND in the execution of relationship marketing based strategies. It is readable, easy to understand and to follow and it gives excellent insghts how successful companies have done it. This book is one of the very feww that go straight ahead to the core of relationship marketing and explain a model how to implement it. It also examines the technology that is applied to build up a relationship marketing. Although it is already two years old, and this period of time is in the internet era incredible much, it gives excellent introduction into the concepts of one-to-one marketing reality. Excellent Book!
Rating: 1 out of 5
Very High Level
This book is for beginners only! Very high level. I personally have had the chance to see Beth speak and was dissapointed at the lack of knowledge this author has. I would recommend checking this book out at the local library if you must read it and spend your money on something with more substance. I would highly recommend any book by "Peppers and Rogers" which you can also find on Amazon.
Rating: 4 out of 5
Rendez-vous indispensable pour les entrepreneurs high-tech
Un livre a lire absolument pour connaître les enjeux et les ficelles du web marketing
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