The Fund Raiser's Guide to the Internet

Author: Michael Johnston
List Price: $34.95
Our Price: Click to see the latest and low price
ISBN: 0471253650
Publisher: John Wiley & Sons (29 October, 1998)
Edition: Paperback
Sales Rank: 113,847
Average Customer Rating: 5 out of 5

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Customer Reviews

Rating: 5 out of 5
best guide around
Michael Johnston's written the best guide on online fundraising around. Lots of detail and practical advice. Well worth reading.

Rating: 5 out of 5
The best tool for nonprofits to understand the Net!
There is no doubt that Johnston's book is the most thorough study to date about how nonprofits utilize the Internet. It's full of real examples, which is a rare thing in Internet literature. Usually, it's just about potential and hype. Now, we've got some real data.

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