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Advertising on the Internet, 2nd Edition
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Author: Robbin Zeff
List Price: $29.99
Our Price: Click to see the latest and low price
ISBN: 0471344044
Publisher: John Wiley & Sons (02 August, 1999)
Edition: Paperback
Sales Rank: 93,691
Average Customer Rating: 4.61 out of 5
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Customer ReviewsRating: 5 out of 5
Advertising on the internet deserves credibility
All advertising professionals working in agencies, media and clients should read this extraordinary book and understand what can be really done with this new media, instead of selling myths that are in part responsible for the downfall of many dot.coms and the global fall in confidence from investors.
Rating: 3 out of 5
? A Question - When will the next edition be available?
PLEASE DO NOT POST AS A REVIEW! Just to be clear, this is not a review.I was looking for a "link" to ask a question to the authors. I have used this book extensively in one of the classes I teach and the college is about to re-order for upcoming courses. I am reconsidering the choice because the internet advertising environment has changed significantly in 1 year and 3 months. When will 3rd edition be available? Please advise: thank you very much. LM
Rating: 5 out of 5
The best I've seen on this subject.
Granted, there are not a great many books on this subject, but this is definitely the one to read. It gives great insight on the benefits and pitfalls of advertising on this new medium. It does an excellent job of comparing the internet to other advertising options and makes a good case for which traditional advertising concepts apply here, and which do not. I am an advertising and media buyer working exclusively with interactive appliances and I found this book immensely informative. Read it.
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