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Executive's Guide to E-Business : From Tactics to Strategy
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Author: Martin V. Deise, Conrad Nowikow, Patrick King, Amy Wright, PricewaterhouseCoopers LLP
List Price: $39.95
Our Price: Click to see the latest and low price
ISBN: 0471376396
Publisher: John Wiley & Sons (12 May, 2000)
Edition: Hardcover
Sales Rank: 11,121
Average Customer Rating: 4.33 out of 5
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Customer ReviewsRating: 1 out of 5
Non-Impressive
I felt the entire book was one big sales pitch. It felt like I was sitting in on a sales presentation. Although the authors did a fairly good job of outlining the 4 stages of the e-business panorama, they neglected to provide solid case studies or real life examples. Instead, I kept coming across recurring messages throughout the book; "all businesses will become ebusiness ...focus on your company's core competency, outsource your non-core competence in order to go to market fast...seamless backend application integration"... very basic stuff. If you are already familiar with ebusiness, this book will bore your as it did me after the first 3 chapters. I like to suggest a more objective book on ebusiness with better tactics and strategies: "e-Business Roadmap for Success" by, Dr. Ravi Kalakota
Rating: 5 out of 5
Deep E-Commerce MasterGuide
Aimed at senior executives, 'E-Business' offers a mature look at
the competitive e-landscape, business models and e-commerce approaches
based upon 100s of PWC engagements.The well structured &
illustrated, unreferenced chapters span: a new business model (neither
hierarchical nor discrete steps); channel enhancement (value
propositions for seller and buyers); channel enhancement impacts
(organizations, people, processes and technology); value chain
integration (supply and customer networks); value chain integration
impacts (organizations, people, processes and technology); industry
transformation (physcho or knowco, infrastructure, partnering,
issues); industry transformation impacts (organizations, people,
processes and technology); convergence (speed, strategies);
convergence impacts (organizations, people); managing risk; navigating
change; analytical framework; and a detailed view of e-nabled value
chain. Strengths include: the great structure, illustrations, tables
and sidebars; the intelligent, thoughtful, deep writing style; the
depth and breath of useful content (for executives to operational
staff); and the frequent useful charts linking business objectives, to
success factors to enablers. Weakness include: the lack of
references (we must take the authors' words for credibility of
content!); the lack of case study or success story anecdotes to liven
up the sometimes dryness of subject; slightly prescriptive tone; and a
lack of "interactivity" exercises for the reader. Other
alternatives/companion texts in this area include: May's technical
focus 'The Business of E-Commerce' (ISBN 052177698); Hoque's
opinionated 'E-Enterprise' (ISBN: 052177487X); Cohan's draft review
of 'e-Profit' (ISBN 0814405444); Siegel's glossy brainstorms in
'Futurize Your Enterprize'(0471357634); and Bloor's marketplace
spin in 'electronic B@zaar' (ISBN185788258X). Overall,
definitely one of the better books in this area, just needing more
science/alternative sources, and case studies to support your
e-business change projects/ enterprises.
Rating: 5 out of 5
in numbers... 10/10
It's a helpful book with clear insights in the ecommerce revolution. It helps to clarify misunderstood concepts and gives a clever perspective of the e-journey in which every business must go through.
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