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Affiliate Selling: Building Revenue on the Web
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Author: Greg Helmstetter, Pamela Metivier
List Price: $29.99
Our Price: Click to see the latest and low price
ISBN: 0471381861
Publisher: John Wiley & Sons (20 March, 2000)
Edition: Paperback
Sales Rank: 53,573
Average Customer Rating: 4.21 out of 5
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Customer ReviewsRating: 5 out of 5
Incredible book!!
This is one you cannot miss! Well written, easy to digest, and so very eye-opening. It makes you want to read every book Helmstetter writes.
Rating: 3 out of 5
A Good Place To Start
I have to say that I had high hopes for this book. However, once I received it, I was dissappointed. Everything that is in this book can be found on the Internet.While this book does provide a lot of information, if you have researched Affiliate Selling at all...anywhere else...you probably already know what's in this book. Having said that, if you are looking for a place to start to learn about Affiliate Selling, this may be it. This book is written for the person who knows absolutlely nothing about Affiliate Selling. It goes over places to sign up with and defines what Affiliate Selling is.
Rating: 5 out of 5
One of the first and still possibly the best
Released in early 2000, this was one of the first books about affiliate programs and it still sets the standard. While it didn't predict the demise of the dotcoms, this book is still very relevant. For the beginner, its basics and useful tips are exactly what you need to get started. But for the advanced reader, its unique and prescient predictions about where things where things are going are VERY interesting. (If you replace some of the book's references to no-longer existing companies with the newer term "XML Web Services," you have what amounts to a book that was written 5-8 YEARS ahead of its time! For instance, the authors were completely accurate in their prediction of the return of the importance of the individual/small site, a notion which was heresy in 2000 when the web was totally dominated by massive funded companies competing using millions of dollars from their IPO war chests. I credit the authors with this foresight and find their other 50,000-foot-level insights to still be fresh, insightful, and completely unique among the books I've seen in this category. This aspect makes the book required reading for anybody who thinks they know anything about affilate programs today.The only drawback of this book is that many of the examples sited in the directory of affiliate programs are no longer around. But the authors do reference other affiliate program directories which still exist and that is really all you need to know to find suitable programs today.
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