Essential Business Tactics for the Net, 2nd Edition

Author: Eileen Shulock, Larry Chase
List Price: $29.99
Our Price: Click to see the latest and low price
ISBN: 0471403970
Publisher: John Wiley & Sons (22 March, 2001)
Edition: Paperback
Sales Rank: 226,578
Average Customer Rating: 4.52 out of 5

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Customer Reviews

Rating: 3 out of 5
Don't expect too much
The book is useful, but very basic. If you are a true web nerd ;-), you probably already know most of the stuff in this book. It's still worth reading it, but don't expect too much.


Rating: 5 out of 5
This guy knows his stuff! And he can tell it!
What an education can be found in this book! Larry Chase, already well known in the field, has written THE book to have on web strategies. Forget all those Johnny-come-lately web books out there, whether you're B2B or B2C, this book is 4U! I think it's incredibly clear, well-written and presents timeless strategies in an easy-to-use manner. Wow!


Rating: 5 out of 5
Implements strong marketing principles relevant to the net!
No whiz-bang gen-x mindset stuff here. Useful easy to understand business and marketing practices that are current and relevant to the net. This book will give you a practical and educational edge. Definately useful, easy reading helps too.

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