|
Mining the Web: Transforming Customer Data
 |
Author: Gordon S. Linoff, Michael J. A. Berry
List Price: $45.00
Our Price: Click to see the latest and low price
ISBN: 0471416096
Publisher: John Wiley & Sons (15 February, 2002)
Edition: Paperback
Sales Rank: 302,251
Average Customer Rating: 5 out of 5
|
Customer ReviewsRating: 5 out of 5
Mining the Web
I found this book to be most helpful and thorough, I was immediately inspired to practice these useful tips and easy to intuit instructions. I continue to use it for reference as a resource manual. I highly encourage anyone just getting interested in the concept of data mining, anyone in sales, marketing, public relations, and analytics to start with this book first. After reading this book you will have a strong foundation into data mining applications and a vivid sense of direction on how to make it work for you personally!!!!
Rating: 5 out of 5
Cutting Through the Hype
We're just starting to look at mining the clickstream, and this is the first book I've found that cuts through the hype and really comes clean on what works and doesn't work. Good, solid techincal information, but better is their coverage of business issues. I love all of the detailed cases. Great job!
Rating: 5 out of 5
Another winner from a great team
I own Berry and Linoff's first two books on data mining (Data Mining Techniques and Mastering Data Mining); they're the best, and this book lives up to their standards. All three are great for not just teaching the technical stuff, but how and when to apply it to solve problems I really face at my company.
|
