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Power Play: The Beginning of the Endgame in Net Markets
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Author: Mike Moriarty, Bruce Klassen
List Price: $29.95
Our Price: Click to see the latest and low price
ISBN: 0471438804
Publisher: John Wiley & Sons (14 September, 2001)
Edition: Hardcover
Sales Rank: 524,224
Average Customer Rating: 4.57 out of 5
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Customer ReviewsRating: 5 out of 5
Outdated?- Hardly! Pure Brilliance!
This book had everything I was looking for. Moriarty and Klassen are simply geniuses- by laying out the facts and standards so easily. For years, I've been leading my company with the outdated forms of commonly accepted e-commerce procedures. Moriarty and Klassen opened my eyes to fresh and logical ways that I had never thought of. As for Sculley and Woods, with their B2B Exchanges & Evolving E Markets titles, those were horrid. I repeatedly asked myself, "Why am I reading this?" But then Power Play grabbed my attention. Frankly with the PTRW having its standards as they are, it's hard to believe that someone would be motivated to write such a great book. I happened to get my paws on a limited-edition, autographed copy; I can only imagine what it will be worth in a couple of years.
Rating: 5 out of 5
A solid view of the future
I have been disappointed in the past because everything written about the internet is based on exceptions or breakthroughs or "killer apps". This book presents a solid reasoned view of the future and how internet-enabled commerce will be conducted. Perhaps the authors' best insight is that these technologies *must* be internalized by companies if we are going to enjoy the benefits. And the problems there have nothing to do with technology--it's all people problems, or training, or the way we do things.I really believe that technology is not the issue, but how well people can use the information that internet-enabled systems and processes put in front of them. This book addresses how to deal with those kinds of problems very well, too. Finally, it's an interesting book to read. I'm used to business books petering out after 15 pages, when the ghostwriter takes over. This book has a consistent and well-crafted message.
Rating: 5 out of 5
Very clear and relevant!
I think this book is very well written and relevant for a person like me who is responsible to develop strategies implementing internet in our company. Our problems and needs are different than the problems and needs of the internet dot-com companies and this book is written to help us. There is so much written today in magazines and books that is unnecessary details that are not strategically important that it is excellent to read this book which emphasizes the structure and reasoning for investments in internet. It is also very interesting to read about the full range of opportunities these net markets can bring. We have implemented most purchasing functions, but are only at the start of other applications such as product designing and package designing.
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