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Marketing Strategies for the New Economy
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Author: Lars Tvede, Peter Ohnemus, Robert Montgomery
List Price: $29.95
Our Price: Click to see the latest and low price
ISBN: 0471492116
Publisher: John Wiley & Sons (15 March, 2001)
Edition: Hardcover
Sales Rank: 717,755
Average Customer Rating: 3 out of 5
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Customer ReviewsRating: 4 out of 5
Good overview of successful high tech business models
I am a seasoned marketing VP for a high tech company. While I would in no way characterize this as a comprehensive marketing manual for high tech marketers, I did find it very useful from one perspective: it provides a simple overview of what it takes for a company to succeed in the technology space including a very succinct and readable overview of many different value-generating business models. It then relates these business models to appropriate marketing tactics. I gleaned some "nuggets" that will help my company become a more successful enterprise. For this reason alone, the book was well worth the price. It is just over 200 pages and can be read in one sitting.
Rating: 2 out of 5
Esoteric, not much new
Lots of anecdotal information attempting to tie in the so-called 'New Economy' with historical trends. It doesn't quite convince. A lot of theory, as if meant for an academic audience. I don't see a lot of real world application here. I doubt the authors have experience running a successful real-world business.
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