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Principles of Internet Marketing
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Author: Ward Hanson
List Price: $87.95
Our Price: Click to see the latest and low price
ISBN: 0538875739
Publisher: South-Western College Pub (08 September, 1999)
Edition: Hardcover
Sales Rank: 12,081
Average Customer Rating: 4.46 out of 5
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Customer ReviewsRating: 3 out of 5
A second edition is urgently needed
I used the first edition in one of my e-commerce courses. While the book migth still deserve 3 stars it is very much dated and my students had to do much additional research in the net to round most of the topics.
Rating: 5 out of 5
A very practical book - I love it !
This is a great book on internet marketing. Unlike many other books on similar subjects I have read , I found this book most practical - and closest to the need in the real business world ! Lots of very interesting case studies in it, and most important of all, the book contains a lot of very useful and updated researches and statistics that confirms a lot of beliefs ( and clear lots of doubts) I have had in my job. Don't be put-off by the title of the book " Principles of Internet marketing" - they are not pure academic / classroom-type "principles", they are very applicable to the real business world ! If you are working in the internet marketing area, or if you plan to enter this field, don't miss this book !!!
Rating: 5 out of 5
Wonderful
This book really helped me understand some of the more difficult subjects of internet marketing.
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