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MARKSTRAT3: The Strategic Marketing Simulation with Student Software
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Author: Jean-Claude Larreche, Hubert Gatignon, Porter, Jonathan B. Tucker
List Price: $81.95
Our Price: Click to see the latest and low price
ISBN: 0538880899
Publisher: South-Western College Pub (06 May, 1997)
Edition: Paperback
Sales Rank: 150,034
Average Customer Rating: 4.5 out of 5
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Customer ReviewsRating: 4 out of 5
Good simulation done in a classroom setting
I had the prior version as a textbook in the MBA course in Strategic Marketing. Very instructive and a good learning tool that shows the interaction between the strategic variables in your marketing plan.
Rating: 5 out of 5
Nerve Test for Strategists
Wow!What an excellent simulation!! Nerve recking! Can't sleep withourt seeing the results every day. Better than the class room teachings and bag full of articles and books. Tests your marketing knowledge to the ultimate limits. Best part of this simulation is that no one losses and no one wins but every one LEARNS AND A LOT . This simulation is an eye-opener to the so called market strategists. The team spirit is revitalised and real leaders emerge. I recommend to all serious marketing strategists.
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