|
Branding.com: On-Line Branding for Marketing Success
 |
Author: Deborah Kania
List Price: $39.95
Our Price: Click to see the latest and low price
ISBN: 0658003070
Publisher: McGraw-Hill/Contemporary Books (15 February, 2001)
Edition: Hardcover
Sales Rank: 211,675
Average Customer Rating: 4 out of 5
|
Customer ReviewsRating: 5 out of 5
Very organized and well thought out.
As a business consultant and former internet executive , I found Branding.com to be well organized and well thought out. It presents the basics of internet branding and marketing in a manner that marketing managers, as well as non-marketing managers and executives, can utilize effectively. In addition to providing the basics, it does provide a variety of strategic directions that can help all firms that are interested in establishing their on-line brand. Overall, I'd rate this book as one that any manager involved with internet commerce should have on their bookshelf!
Rating: 3 out of 5
Too General, Just another On-line Branding Book
This book focused too much on "on-line banner". It also covered sucessful on-line brand which we are just too familiar. There isn't much effort in providing other example. The book appear to be more like a report for reader to understand what is happening on the interent today, rather than providing useful insight for reader to use in the near future. The tag line of "On-line Branding for Marketing Success" does not seem to fit.It's good for readers who is not familiar with on-line marketing as this book offers very basic information.This is just another book about Branding via Internet.
|
