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E-Volve-or-Die.com : Thriving in the Internet Age through E-Commerce Management
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Author: Mitchell Levy
List Price: $29.99
Our Price: Click to see the latest and low price
ISBN: 0735710287
Publisher: New Riders (18 December, 2000)
Edition: Paperback
Sales Rank: 222,452
Average Customer Rating: 4.29 out of 5
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Customer ReviewsRating: 2 out of 5
Keep the ipecac handy
As someone who is earning a small but steady profit from the "dot-bomb" fallout -- no, we haven't hit bottom yet -- I am continuing an effort to slog through this book.Never in my career have I seen so much self-aggrandising "humility" & mutual back-patting set to type & put between covers. This volume reads like a cross between an Internet-besotted Sears catalogue & the 1999 Enron report to shareholders. The reason I'm still reading it is not so much that it's using big words or abstruse concepts (it isn't, actually), but that I am forced to keep running to look up yet another freshly dropped name on a search engine. The "high tech" names dropped herein read like a sampling from F***EDCOMPANY.com, which you'd think that one of the other "tech-savvy" reviewers of this book would've noted. If you aren't a direct victim of the flameout, & you don't really read much on the industry, but you read "E-Volve or Die," then the best advice I can give is to immediately administer a strong purgative -- anything by Christopher Locke ("Gonzo Marketing" is good, though you might need a fast dose of "The Cluetrain Manifesto" to regain perspective, or "The Bombast Transcripts" if you've been deeply affected), & if you're experiencing a toxic degree of optimism, reach immediately for Kaplan's "F'd Companies". Okay, that said, it's not really a BAD book, though the use of "e-" whenever possible is so cutesy as to make the book worthy of shredding, as you'll probably agree by page 20 or so. Self-aggrandising? Oh, I almost forgot: this tome has no less than >12< Forewords. Thankfully, most of these companies are now dead, & the authors have faded back into the marketing woodwork. This could be a decent 200-page book if the self-serving rah-rah nonsense were excised. Two stars for hope of a brighter (& intelligence-infected) e-future.
Rating: 5 out of 5
Excellent resource to understand comprehensive idea of EC.
This book taught me how my E-commerce comprehension was restricted, and let my eye open to fundamental idea of e-business. Mitchel Levy has global idea of business strategy and management in Internet age, and he was building a key to success in this uncertain period. I could gain very practical metrics to solve my business problems in very simple but well refined words.
Recommended to all people living in e-business age, from beginner to advanced,in any nationality and any generation.
Rating: 5 out of 5
Excellent resource to understand comprehensive idea of EC.
This book tought me how my E-commerce comprehension was restricted, and let my eye open to fundamental idea of e-business. Mitchel Levy has global idea of business strategy and management in Internet age, and he was building a key to success in this uncertain period. I could gain very practical metrics to solve my business problems in very simple but well refined words.
Recommended to all people living in e-business age, from beginner to advanced,in any nationality and any generation.
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