Back to the User: Creating User-Focused Websites

Author: Tammy Sachs, Gary McClain
List Price: $34.99
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ISBN: 0735711186
Publisher: New Riders (09 January, 2002)
Edition: Paperback
Sales Rank: 309,177
Average Customer Rating: 3.2 out of 5

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Customer Reviews

Rating: 1 out of 5
Buy Rosenfeld's Information Architecture instead
Flannel. Lot's of pages padded with Americentric screenshots amounting to not a lot of practical information. Possibly a misguided attempt to promote Sachs Insights (the authors' company) it fails to provide much in the way of concrete advice on web usability, testing methodologies or HCI.


Rating: 4 out of 5
Pretty good start, mainly for e-commerce
Like one reviewer noted, this book is probably best suited for a beginner or someone who wants a broad overview of user-centered design, but personally, I don't think this is a bad thing. Sure there are other books out there like this one, but it does a good job.
The methodology given is sound and as it is very general, it can be used on any project. It covers different aspects of a website such as the homepage, site navigation, downloading issues, search, graphics, and customer support.
The book is heavily e-commerce oriented (an obvious decision) so I had to glean what I could as I am working on a non-profit web portal. My only "complaint" is that the pictures in the book don't really correspond exactly with the text. But this could be viewed as a good thing because they're able to put in even more examples related but not identical to the topic being discussed.
If you already have a very general user-centered design book, I'd pass this one over unless you just love this sort of stuff the way I do. But if you want a good start this isn't a bad choice.


Rating: 5 out of 5
Integrates Web design, navigation and content
Back to the User: Creating User-Focused Web Sites integrates Web design, navigation and content considerations with effective branding and marketing guidelines. By teaching those that create websites how to think like the people who use them, Back To The User enables web marketers and developers to create sites that people want, and which the can successfully use as on onsite consumer. 384 pp.

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