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Beyond Borders: Web Globalization Strategies
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Author: John Yunker
List Price: $39.99
Our Price: Click to see the latest and low price
ISBN: 0735712085
Publisher: New Riders (22 August, 2002)
Edition: Paperback
Sales Rank: 63,625
Average Customer Rating: 4.77 out of 5
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Customer ReviewsRating: 4 out of 5
Very good reference-- but lacking some essential details
Overall, this book to be very thoughtful, insightful, and well-organized. The book is a helpful introduction-- and probably invaluable to someone who wants to get into the business-- but some of the hands- on was a little lacking. However, it's really not geared towards those of who are decision makers at larger companies-- for example, Yunker praises the infrastructure underlying Fedex.com, but fails to mention the company that designed the infrastructure--OnlineFocus. Additionally, the ESPN comments lack any reference to Starwave's global reach and how that may have helped them design ESPN for diverse audiences.
Rating: 5 out of 5
Great reference for website globalization projects
This is a solid reference book which can assist people who are planning multilingual website design and development projects. The case studies will definitely provide readers with good information from firms who have already created global websites, and the Hands-On chapters will benefit those who want to experience first hand some of the language issues you encounter when creating a multilingual web presence. I am with a firm who provides website globalization services and found Yunker's book to do a great job summarizing the issues.
Rating: 5 out of 5
At last!
This is a fantastic book - a thoughtful and well written overview that has been needed for quite some time. I am very pleased to have it, and would recommend it to all types of people, both hands on practitioners, the curious, and to my recalcitrant clients who do not understand what about web globalization should cost money!
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