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Search Engine Visibility
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Author: Shari Thurow
List Price: $29.99
Our Price: Click to see the latest and low price
ISBN: 0735712565
Publisher: New Riders (30 December, 2002)
Edition: Paperback
Sales Rank: 2,895
Average Customer Rating: 3.9 out of 5
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Customer ReviewsRating: 5 out of 5
There's life beyond Google
After having read the book "Search Engine Optimization" back in 2002, I hadn't run into anything as useful and concise to help with the SEO (Search Engine Optimization, in case you're wondering) functions. The beauty of the book by this long time consolidated Web Marketer is that it is general while still being extremely useful. True, it doesn't focus on Google, but I think that is precisely its biggest strength, because there's life beyond Google.As much as we'd like to think that Google is the ultimate Search Engine for which you need to optimize, the truth is that there are several others, any of which, if you do your homework, following the advice from this book, you will get the traffic you deserve... specially, considering the shakedown that the Search Engine industry will be submitted to during 2004 and 2005, as Yahoo! dumps Google and Microsoft strikes back with a propietary search solution. All in all, I appreciated the information by Ms. Thurow and the structure it was given. It is one of the two best books out there on the topic.
Rating: 1 out of 5
Doesn't talk about google - waste of money
I run a web site that gets quite a bit of traffic (#270,000 in the world according to Alexa), and I know a little something about how google works. The problem with this book is that it doesn't talk about google. At all. A search engine visibility book that doesn't specifically get in depth on google. Look people, NO OTHER SEARCH ENGINE BESIDES GOOGLE MATTERS. OK? Thinking otherwise is "so 1997", :-) If you have a web site you know what I'm talking about. Look at your server logs. Plain as day. Google won. 87% of my search engine traffic comes from google. 11% more from Yahoo, using google's results. The numbers are real.Anyway, why would you want a book with outdated information? For thirty bucks no less. Get something good like google hacks, and a copy of learning perl. Then you might really get somewhere. Google hacks has an AWESOME section on getting good search engine rankings. Best I've ever read in fact.
Rating: 5 out of 5
Re: Very Nice SEO Book
I am a Search Engine Consultant myself and I got to know about this book from the SEO Conference Handbook. It was nice to see this book recommended by them and I immediately got on the web, purchased it and soon after it was delivered to me, I read it all and I must say this is value for money for all those who want an insight into SEO.
Get this book and start reading and drop a thanks note to the author. Good work. You can reach me at http://www.nakulgoyal.com if you need any more info about me or about this book.
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