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Advertising on the Internet (Second Edition): How to Get Your Message Across on the World Wide Web
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Author: Steven Armstrong, Neil Barrett
List Price: $19.95
Our Price: Click to see the latest and low price
ISBN: 0749431237
Publisher: Kogan Page Ltd (July, 2000)
Edition: Paperback
Sales Rank: 580,232
Average Customer Rating: 4 out of 5
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Customer ReviewsRating: 5 out of 5
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A sound guide to creating a strategy that keeps you in touch with your consumers in this fast-changing, new media environment. The fundamentals of advertising on the Internet are no different than other media. As a marketer, you need "reach" and "targeting" and Barratt's and Armstrong's guide will help you devise the strategy that suits you and your company's needs.
Rating: 3 out of 5
It's good but not as good as others
The Small Business Guide to the Internet: A Practical Guide to Going Online is the only book I've read that gives the a list of practical marketing ideas a business should use if it is to be successful online.
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