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e-Learning and the Science of Instruction : Proven Guidelines for Consumers and Designers of Multimedia Learning
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Author: Ruth Colvin Clark, Richard E. Mayer
List Price: $40.00
Our Price: Click to see the latest and low price
ISBN: 0787960519
Publisher: Jossey-Bass/Pfeiffer (18 October, 2002)
Edition: Hardcover
Sales Rank: 9,050
Average Customer Rating: 4.43 out of 5
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Customer ReviewsRating: 4 out of 5
excellent content, okay readability
Although I agree with the reader from Fredericton, New Brunswick, Canada that the book reads like a university textbook, I have found it very useful for designing and justifying my designs of online instruction. When someone wants you to change your design, you can respond by saying, "According to Clark and Mayer, people who learn from integrated text and graphics performed 68% better." Stats like that help to justify budgets!
Rating: 5 out of 5
One of the very best
I have been developing and teaching online courses for several years and have an extensive library that I have collected over that time. I have found this book to be one of the four or five I return to on a regular basis.As a person who serves as a reviewer for other faculty work, I lament that this book is not required reading. In addition to discussing how to correctly use technology it also spends significant time looking at how students learn and how we, as faculty, should adress students in an online environment.
Rating: 2 out of 5
Too Boring and Academic
I found this book boring and not all that practical. It reads like a university textbook rather than a helpful resource for e-learning designers and developers. The example screens are often busy and it is often difficult to perceive the point that is being made. I live by the 80/20 rule, and wish that this book focused on the 20% of the content that will give 80% of the benefit.
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