Successful Affiliate Marketing for Merchants

Author: Shawn Collins, Frank Fiore
List Price: $27.50
Our Price: Click to see the latest and low price
ISBN: 0789725258
Publisher: Que (11 April, 2001)
Edition: Paperback
Sales Rank: 68,207
Average Customer Rating: 4.67 out of 5

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Customer Reviews

Rating: 5 out of 5
The Bible of Affiliate Marketing Books
If you're in the Affiliate business, or want to be, you must read this book. Can you become a priest without reading the Bible? Probably not. So why do you think you can be a successful Affiliate Marketer without reading THE book on the subject?

Since I'm in the Affiliate Marketing Industry, I carry this book around with me everywhere I go with my laptop and business cards, just in case I need a reference or idea. Albiet a bit outdated by now, it is still the definitive piece of material on the matter.

Rating: 4 out of 5
Extremely useful for anyone launching an affiliate program
This book certainly helped me organize my thinking while putting together an affiliate program. Although it seems aimed at larger organizations (the authors envision an entire department running the affiliate program), smaller merchants will find a lot of solid advice. The only negative comment I have is that the book shows signs of hasty writing and editing. But if you need the information, you'll be able to forgive that fault.

Rating: 3 out of 5
Quite Disappointed
I was excited to see a recently published book on affiliate marketing, especially with the reputation of these authors, but once I started reading, I was quite disappointed. Though the book offers many useful websites as references and examples, for the most part I felt the book offered very little that was new in the affiliate marketing space and was actually a lot of common sense. I was also distracted by the poor editing job - numerous typos, several incorrect references, etc. If affiliate marketing is new to you, this book may be helpful. If you are somewhat of a vetern, there's very little worth your time.

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