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Territories of Profit: Communications, Capitalist Development, And-The Innovative Enterprises of G.. F. Swift and Dell-Computer (Innovations and Technology in the World Economy)
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Author: Gary Fields
List Price: $24.95
Our Price: Click to see the latest and low price
ISBN: 0804747229
Publisher: Stanford Univ Pr (November, 2003)
Edition: Paperback
Sales Rank: 868,982
Average Customer Rating: 3 out of 5
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Customer ReviewsRating: 5 out of 5
Informative and intriguing
The author does a wonderful job of bringing together two firms that are seperated in time, space and industry and draws a rich tapestry of parallels between them. Strong recommendation for anyone interested in understanding how the Internet/E-commerce affects firms, firm strategy and industrial organization with an intriguing parallel from the 19th century. The author provides a convinving argument that firms do not simply react to market forces but actively attempt to shape the market (in the case of Swift and Dell successfully) to meet their needs for profit and control.
Rating: 1 out of 5
Pure idiocy
Unfortunately, author takes enormous liberties in connecting two terribly disparate entities. As a result, the book looses its credibility very quickly.
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