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Advertising and the World Wide Web (Advertising and Consumer Psychology Series)
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Author: David W. Schumann, Esther Thorson, Conference on Advertising and Consumer Psychology 1996 Bloomfield Hil
List Price: $79.95
Our Price: Click to see the latest and low price
ISBN: 0805831487
Publisher: Lawrence Erlbaum Assoc (April, 1999)
Edition: Hardcover
Sales Rank: 185,111
Average Customer Rating: 5 out of 5
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Customer ReviewsRating: 5 out of 5
this the most up dated research in web marketing
it is very difficult to get hold of a copy, but it is definately worth it! It takes you around the world of web ads and how teh consumers react to them. The Authors conclusion though tend to understimate all the other papers that were published in the book. Well deserved 5 star.
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