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Cybertalk That Sells
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Author: Herschell Gordon Lewis, Jamie Murphy
List Price: $14.95
Our Price: Click to see the latest and low price
ISBN: 0809229234
Publisher: McGraw-Hill/Contemporary Books (June, 1998)
Edition: Paperback
Sales Rank: 121,561
Average Customer Rating: 3.86 out of 5
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Customer ReviewsRating: 3 out of 5
Depends Upon Your Email Knowledge....
The biggest problem with 'Cybertalk That Sells' is the book's assumption. It assumes that the reader will have very little or no experience with email. Much space is given to an explanation of email, presumably to those with no email skills. Some of the information in the book is useful, however, in telling the reader what strategies (and words) work in email advertising and which don't. As another reviewer has noted, the book contains lots of white space. A good book for those who are email beginners. For people looking for a way to reach more people through email advertising, this book will probably be of limited value.
Rating: 5 out of 5
Two years old and still a classic
Must admit I was hesitant after seeing the previous two reviews, but am a happy camper now. This is my bible for crafting emails and editing Web sites. And it's a great gift for friends just getting into e-marketing. Although two years old, the concepts haven't changed and the examples still apply.
Rating: 1 out of 5
I'm Very Disappointed.
Like one of the readers said, "I bought this book because of the posted reviews." Unfortunately, it's well below my expectations. The author is a good writer, however, I don't think he has much experience with email writing. He used very little examples in the book and spent an entire chapter to define common Internet terms such as "Bit" and "Browser." It appeared to me that this book is put together without much experience with the Internet. Two other books: "Words that Sell" and "What's the Big Idea?" are much, much better. I'm returing CyberTalk for a refund.
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