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Waves of Change: Business Evolution Through Information Technology
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Author: James L. McKenney, Duncan C. Copeland, Richard O. Mason
List Price: $29.95
Our Price: Click to see the latest and low price
ISBN: 0875845649
Publisher: Harvard Business School Press (January, 1995)
Edition: Hardcover
Sales Rank: 322,076
Average Customer Rating: 5 out of 5
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Customer ReviewsRating: 5 out of 5
The most inciteful book I've read in the last ten years
Analyzes first movements of establishing the dominant design in banking, airlines, and 3 modern stories of USAA insurance (all online), Frito Lay, which integrates to the store, and American Hospital Supply/ Baxter Travenol, which links to all their customers. These designs allowed the companies to dominate their market niche.
Great read!
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