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The Internet Strategy Handbook
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Author: Mary J. Cronin
List Price: $29.95
Our Price: Click to see the latest and low price
ISBN: 087584720X
Publisher: Harvard Business School Press (15 January, 1996)
Edition: Paperback
Sales Rank: 149,816
Average Customer Rating: 5 out of 5
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Customer ReviewsRating: 5 out of 5
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Internet commerce makes or breaks a business depending on customer sensitivity, data privacy, the fit with business transaction systems already in place, good electronic work spaces and training programs, guaranteed delivery of goods and services, and transaction tracking. Mary J Cronin looks at net presences that have done well by accessing critical competitive and technical information, cutting costs, handling new marketing and sales demands, and increasing revenues and satisfaction among customers and employees. THE INTERNET STRATEGY HANDBOOK shows the successful information spread on the Internet by Dow Jones, Lockheed Martin, and Schlumberger; the successful net marketing by Digital Equipment Corporation and Millipor; and the successful research and development strategies by Genentech. Her book is a compelling read into all the possibilities with an Internet presence. It breaks ground with Simson Garfinkel's WEB SECURITY AND COMMERCE, Douglas Gerlach's THE COMPLETE IDIOT'S GUIDE TO ONLINE INVESTING, Mellanie Hills' INTRANET BUSINESS STRATEGIES, Harris Kern's MANAGING THE NEW ENTERPRISE, and Don Tapscott's THE DIGITAL ECONOMY.
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