Super Searchers Go to the Source: The Interviewing and Hands-On Information Strategies of Top Primary Researchers-Online, on the Phone, and in Person (Super Searchers, V. 7)

Author: Risa Sacks, Reva Basch List Price: $24.95 Our Price: Click to see the latest and low price ISBN: 0910965536 Publisher: Cyberage Books (November, 2001) Edition: Paperback Sales Rank: 86,096 Average Customer Rating: 4 out of 5

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Customer Reviews

Author Risa Sacks has found 12 researchers to explain the process, and thanks to Risa's own interviewing skills, the reader has almost 400 pages of examples, case studies, strategies, and stories. Readers will have the opportunity to learn from journalists, reporters, writers, private investigators, educators, an independent research company, a large reserach firm, a competitive intelligence specialist, and a librarian at a large corporation. Each interview ends with a list of Super Searcher Tips, and the appendix includes helpful references to websites, databases, books and articles.

I highly recommend this book to anyone interested in developing or improving interviewing and research skills.

This is a wonderful book -- a fascinating and entertaining look at primary research through the experience, stories and advice of twelve practioners. While most of us think of primary research as being the domain of private detectives and investigative journalists, current circumstances make it possible and often necessary, for any researcher to seek out or to verify information through consulting primary sources. Skillful use of the Internet can access a goldmine of competitive intelligence information; proper investigative techniques can lead to information not available in the best indexed databases; and knowledge of what information is collected, stored and available publicly is an asset when tracking elusive data. Most of this is learned only through experience - by doing and trying different methods. The value in this book comes from the experience shared by researchers, journalists, telephone researchers, and private investigators presented in a very readable way. The advice is practical and some of the stories are hilarious!

The book itself serves as an excellent example of the use of primary research. Risa Sacks has skillfully conducted and presented the interviews which touched on the following themes: the difficulties of engaging in primary research, the use of the internet for primary research, techniques for approaching people, interviewing techniques, methods for locating documents, legal issues and use of the phone in primary research.

This is a very useful book - I highly recommend it.

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