Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies (Super Searchers series)

Author: Grace Avellana Villamora, Reva Basch
List Price: $24.95
Our Price: Click to see the latest and low price
ISBN: 0910965633
Publisher: Cyberage Books (03 March, 2003)
Edition: Paperback
Sales Rank: 378,780
Average Customer Rating: 5 out of 5

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Customer Reviews

Rating: 5 out of 5
Especially intriguing are the case histories
Others books have focused on research pros who work in various fields; Super Searchers On Madison Avenue tackles those who function in the advertising and marketing world, using interviews with researchers who find and analyze information for fueling new product launches and ad campaigns. Especially intriguing are case histories showing how successful researchers made the change from traditional careers to being an online researcher.

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