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Poor Richard's Internet Marketing and Promotions: How to Promote Yourself, Your Business, Your Ideas Online (Poor Richard's Series)
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Author: Peter Kent, Tara Calishain
List Price: $29.95
Our Price: Click to see the latest and low price
ISBN: 0966103270
Publisher: Top Floor Pub (May, 1999)
Edition: Paperback
Sales Rank: 41,673
Average Customer Rating: 3.69 out of 5
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Customer ReviewsRating: 3 out of 5
A decent book on marketing and promotion.
I found this book to be best for covering the basics of marketing and promotion on the internet. However, as is the problem with many internet books, the links and e-mail addresses offered in the book are out of date and don't work. Despite this problem, the book is very helpful and full of good information.
Rating: 1 out of 5
Erroneous and Misleading Information
We had high aspirations and scrupulously read this book looking for guidance, all to no avail. This book contains incorrect and misleading information. We tried the various links for additional data many of which were no longer on the web. Others that we contacted via e-mail the response was not what was designated in the book. Peter and Tara provide their e-mail addresses, but they neither respond nor answer questions. The only conclusion that one can draw is that they crank out the books just to sell them and make a quick dollar. They don't really intend to be there for the consumer. This book was a total waste of money. The only thing that it is good for is the garbage or fireplace.
Rating: 1 out of 5
Misleading informaiton
We had high aspirations and scrupulously read this book looking for guidance, all to no avail. This book contains incorrect and misleading information. We tried the various links for additional data many of which were no longer on the web. Others that we contacted via e-mail the response was not what was designated in the book. Peter and Tara provide their e-mail addresses, but they neither respond nor answer questions. The only conclusion that one can draw is that they crank out the books just to sell them and make a quick dollar. They don't really intend to be there for the consumer. We have since spoken with others who purchased the book and they were also disgusted and very disappointed. This book was a total waste of money. The only thing that it is good for is the garbage or fireplace.
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