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Best Ceos: How the Wild, Wild Web Was Won
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Author: Ian Halperin
List Price: $11.99
Our Price: Click to see the latest and low price
ISBN: 0968480438
Publisher: Ogo Books (May, 2001)
Edition: Paperback
Sales Rank: 1,316,879
Average Customer Rating: 4 out of 5
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Customer ReviewsRating: 1 out of 5
False Testimony
Except for one detailed review, most reviews on this board are obviously bogus. One reviewer writes "gives detailed insight into CEO's". Wrong, this book throws already well know facts into a quick snippet bio on many CEO without any insight on their thoughts. The author obviously does not know any of these people and does not work in the dot-com field. His info is typically outdated and out of touch. Shame on him for trying to trick people into thinking he knows anything on the subjust.
Rating: 4 out of 5
Inspirational. Excellent for in-flight reading.
In less than 200 pages (in large print and extra line spacing), the author spends a few pages on each CEO giving a glimpse into the lives and companies of some of the more well known and famous CEOs. The 11 legendary CEOs are Jeff Bezos of Amazon, John Chambers of Cisco, Scott McNealy of Sun, Stephen Case of AOL, Craig Barrett of Intel, Timothy Koogle of Yahoo, Steven Jobs of Apple, Margaret Whitman of eBay, Steven Ballmer of Microsoft, Louis V. Gerstner of IBM, and Lawrence Ellison of Oracle. Interestingly, I didn't see Bill Gates on the list. I have thoroughly enjoyed reading about these CEOs that I had already heard so much about (as most of us in the Internet companies would have). Obviously, a few pages on each CEO can't do justice to these living legends. Knowing this upfront, this book makes for a very enjoyable read on a 2 hour flight when you are on business by yourself. Pros - you get a glimpse of some very famous CEOs, inspirational, large print, extra line spacing, and short book. Cons - doesn't provide any remarkable insights, not up to date (this was based on 1998-2000), and a bit pricey for the value added. There are a few pages devoted to the author's opinion on the Internet era. These are good opinions but nothing revolutionary. Overall, I would say this is a good book to read preferably when you are bored and need some entertainment/inspiration. Enjoy!
Rating: 5 out of 5
Well Written
This book is a detailed profile of the handful of individuals who shaped the concept of the new CEO. It is very revealing how they struggled to work their way to the top. The author creates a lucid and understandable account of the way of doing business in today's fast paced e-commerce world.
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