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Eyeball Wars : a novel of dot-com intrigue
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Author: David Meerman Scott List Price: $24.00 Our Price: Click to see the latest and low price ISBN: 0970141483 Publisher: Freshspot Publishing (15 January, 2001) Edition: Hardcover Sales Rank: 459,973 Average Customer Rating: 3.56 out of 5
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Customer ReviewsRating: 2 out of 5 Oddly ironic Looking back now, "Eyeball Wars" is actually a fascinating portrait of the utter cluelessness and disregard for reality that was exhibited by the dot-commers prior to their bust. True, when Scott was writing this in 1999 and 2000, these words rang true--you really COULD go online with no business model and little content and make tons of money--generally through venture capital. Now we'd laugh at the notion, and that's why at this point no one could really take this book seriously. We've already seen how the dot-com boom didn't pan out and it was oddly enough because of the very business practices outlined in "Eyeball Wars". Yes, it's still horribly written, dripping with mysogyny, and lacking in character development, but from a historical standpoint "Eyeball Wars" is purely (unintentionally) fascinating, and a much more relevant and interesting read than it was two years ago. Rating: 1 out of 5 Very Disappointing This book was recommended to me so I bought it and was very disappointed. If I didn't read the authors bio, I would have guessed that this was a college kids creative writing project. Not realistic enough to keep the reader intrigued and author tries to hide it with techno-jargon. Don't waste your money get it at the public library. Rating: 2 out of 5 What are you thinking? Unlike most of the other reviewers here, I didn't find the jargon to be too distracting, even though I'm not in the internet business. What I did find to be distracting was the underdeveloped characters and plot and careless writing. It's true that "Eyeball Wars" is fast-paced, energetic, and exciting: in fact, I read the book very quickly and honestly enjoyed it. But in terms of craft, it was low on the totem pole: the characters were two-dimensional and difficult to like, and the plot was predictable. There was also an unpleasantly distinct air of mysogyny running throughout as well, and that certainly didn't help. I certainly wouldn't say it's any masterpiece of literature because of these glaring issues, but it did have its moments.
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